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Alterna Professional, Groundbreaking Hair Care
For show-stopping, glamorous, and completely healthy tresses, Alterna Professional Haircare has a product for everyone and every hair type. Whether your hair is dry, brittle, broken, stressed, oily, or just limp and lackluster, the soothing formulas will heal and strengthen your hair.
Featuring power-packed ingredients such as nourishing, anti-aging Caviar, and strengthening Hemp, each product is designed to infuse hair with nutrients essential for healthy hair growth and restoration. By hydrating, softening, and smoothing your hair, you can prepare it for the equally nourishing products Alterna Professional Haircare has to offer.
If it's dehydrated hair you seek to heal, try Alterna Caviar Anti-Aging Moisture Conditioner with Seasilk. If you want to straighten and perfect your favorite style, try Alterna Hemp with Organics Straightening Balm for a sleek and refined look.

Create Guilana Rancic's Oscar look with Alterna!
* Apply Alterna's Bamboo Smooth Kendi Pure Treatment Oil to damp hair and blow-dry straight.
* Add additional texture with a 1" iron by wrapping small sections of the hair away from the face to create "beach-like" texture.
* Gather the hair into a high ponytail leaving a little height in the front and pulling the sides tighter. Secure with an elastic band.
* Lightly tease the ponytail into a textured poof.
* Create a large bun and secure with French bobby pins. This look is inspired by YSL's Fall 2010 fashion show.
* Finish with Alterna's Caviar Working Hairspray and follow with Bamboo Smooth Kendi Dry Mist Oil to add extra shine.
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